Graphic Design and Its Genre

Graphic design is originally a skilful combination of texts and pictures in advertisements, magazines, books, etc that functions as an effective means of visual communication.

It refers to a number of artistic and professional disciplines which focus on visual communication and presentation. Different methods and devices are used to create and combine: symbols, images, styles and words to create a visual representation of ideas and messages.

To be more precise, it is a creative process where generally the clients, designers and sign-makers put their head together to chalk out a sign, symbol, and design in order to convey a specific message (or messages) to a targeted audience. In a phrase you can say graphic design “Visual Communication or Communication Design.”

A Graphic web design might use visual arts, typography and page layout techniques to produce its final result. Graphic design often includes both processes designing for communication and the products (designs).

Types of Graphic Web Design:

Basically it can be categorized into four distinct categories:

1. Image-based

2. Type-based

3. Image and type

4. Symbols, logos and logotypes

Image-based

This category includes graphic designs to represent the ideas which a company or web designer wants to convey. It functions as a powerful and compelling tool of communication, conveying not only information but also moods and emotions. People also respond to images according to their perception, personalities, associations, and previous experience.

Image based design must cover the entire massage and a few words are allowed if it badly needs. Massage may be conveyed in different ways like: photography, paint, drawing, or graphic.

Type-based

Sometime designers choose words to convey a message in a different ways writers do. They use whether typography or handmade lettering to perform many communication functions.

Image and type

Web Designers sometimes combine images and typography to convey clients’ message to the audience. They use words (typography) and images (photography, illustration, and fine art) to make a complete message.

Symbols, logos and logotypes

Symbols, logos are the highly condensed and microcosm of information or identification of a company. Here some particular Symbols, logos encapsulate a company-profile, its identification, its product service, its goals, mission and vision.

Why is Abstract Art So Popular?

Abstract art is popular because it has a purpose in this world both for the artist and the viewer. Many people collect abstract paintings to beautify their surroundings, as an investment, or to update their lives with contemporary culture. They often feel a connection with the colors, the forms, texture, or energy that the artwork gives off. The artwork changes their living space and creates an atmosphere worth living in.

For the artist, creating the artwork can be an expressive means to channel creative energy and emotion. The action of painting is actually considered therapy and very meditative for many abstract artists. The evidence of this has been documented to be especially true in today’s modern fast pace world.

Abstract art also covers a broad spectrum of painting styles. The general understanding is that this type of art does not depict anything in the natural world and the subject is simply a visual language of color and form. While this is true of non-representational works (which I love to create), this is simply not true for all abstract art out there. The word “abstract” means a departure from reality, but this departure can sometimes be only a slight one. This in-turn leaves room for partially abstract landscapes, figures, seascapes, etc. to be categorized as abstract art.

The beauty of abstract art, both for the artist and the viewer, is that anyone can take what they see and interpret it however they want. Of course this is true of any type of artwork, but considering the nature of abstract artwork, the creative mind has even more freedom to roam and interpret what is appearing before the senses. Abstract artwork is a non-traditional free art form that resonates with the feelings and emotions of today’s contemporary artists and art collectors. As long as this is true abstract art will continue to be so popular.

10 Benefits of Graphic Recording

Graphic recording is a tool for turning the intangible into the tangible it is a process and a product.

The process part is due to the graphic recorder transforming the spoken word into the visual. A graphic recorder listens intently to the conversation pen in hand and illustrates what they hear using pictures, words and color. This helps people collaborate and feel listened to creating a safe environment for new ideas.

The product part comes from the colorful output that is created. A complete digital capture of the illustrations created by the graphic recorder are compiled into a pdf that all participants receive after the event.

This process is hugely beneficial to any meeting of the minds and some of these benefits are outlined below.

1. Promotes Clear Thinking

Graphic records promote the clear thinking and good decision making that come when people can really ‘see what you mean’, and also see what they mean.

2. Provides Group Memory

A record of graphics captures the contents of a meeting in an engaging fashion and serves as an effective touchstone for recalling accomplishments and educating others.

3. Help Group Focus and Track

A graphic record provides a clear indication of what is being addressed by the group at any given moment, which aids participants to know where they are at and stay focused on the task at hand.

4. Increased Creativity

Recording graphics increases the ability to manifest ideas within an environment that unleashes the unlimited potential of the mind. As it uses both sides of the brain it opens up a relationship with the subconscious and allows thoughts and intuitions to flow freely. Visual Thinking builds connections with mnemonics and imagery eliciting the responses necessary to access these reservoirs.

5. Greater Efficiency and Productivity

Information discussed within a graphically recorded environment is more clearly understood, maximizing the time and efficiency of the “group mind.” With a greater grasp on individual roles and tasks, participants leave with a far better ability to reach goals and objectives. Graphic recording enables you to collect complex data in an integrated form on a single sheet of paper, increasing the opportunity to make informed decisions.

6. Greater Memory Retention and Comprehension – Scientifically proven studies show that simultaneous visuals increase participation and information comprehension. Add dimensions of real-time performance, radiant thinking (the brains natural process of thinking), metaphor, and mnemonics and comprehension is off the scale.

7. Documentation/ Product Creation

Recording graphics creates a real-time digital capture of the conversation. Clients receive an accurate recording of all the information harvested during programs that can be referred to at any time thereafter. These tools act as great memory tool that allow our clients to receive a cohesive understanding of what has been achieved.

8. Pattern recognition and understanding

Graphic recording is key in tapping the under utilized areas of the brain, boosting the creative IQ, the emotional IQ, assimilation of information, habit patterns and overall intelligence and mental performance.

9. Plays to your audience

Above 80% of us are visual learners. When we see it, we “get it.” Graphic recording provides critical information in an easy to understand format, predictable to the eye and organized for the brain. The faster participants understand your messages, the quicker and easier the agenda proceeds.

10. Seeing the Big Picture

A large graphical view of the discussion allows the group to notice relationships, identify themes, and spot gaps, all resulting in new insights. With more information on the page than could be held in the mind, people engage in higher level thinking and debate focused on solutions that truly consider the big picture.

As you can SEE the benefits of graphic recording are phenomenal no wonder the use of a graphic recorder or graphic facilitator is starting to become the norm in the top fortune 500 companies globally. In this new age of communication and community a tool like this is vital to ensuring you get the most out of your people’s time and effort.

What is the Significance of Art

Art is such a simple term but it is difficult to define. To a child, art is drawing and coloring. For celebrities, art is acting and entertaining. For designers, art is trend and fashion. The definition of art can be very objective.

Different sectors have their own definition of art. They have various standards too. For a mother, the drawings of her children are works of art. For museums, art is the genuine creation of a significant artist in the past.

Just like its definition, its significance also varies. There are various forms of art today, and each is important to the artist involved. A good example is a musician. Music is a good example of art. That is why singers are called artists. For a songwriter, each song has a story that he wants the people to hear. For most writers, this is very personal.

For various artists, art is way of expressing themselves. You may have seen an abstract oil painting, although you cannot recognize the patterns and strokes of the artists, it is very important for the painter. For him, it represents his emotion and his character. It can symbolize his anger and frustration. However, it can also represent his love and compassion. Anyone who sees it can also use it to represent how they feel. Strokes and colors can evoke certain emotions from other people. This is why most people want to buy pieces of artwork.

For others, it represents their dreams. The television today has produced several competitions that opened the doors for various dreamers. There are dancers across the country who lined up to audition because all their life they wanted to dance in front of an audience who appreciates what they can do. Many have gone to school to enhance their skills so that they can be among the best dancers in the world.

Like music, dancing is a form of art that can evoke various feelings. Aside from love, dances can also evoke sensuality, excitement, fun, passion, anger, and happiness. Art here is more than entertainment and talent. It is more of touching people lives through their moves and choreography.

Today, art also symbolizes comfort. You can see art in many beautiful and comfortable homes. Interior designers are also artists in many ways. They match things to provide a wonderful space for their client. Seeing the overwhelming reactions of their clients gives them satisfaction. To them, that is the most rewarding feeling.

Art has also transcended in foods. Many cooks and chefs have proven this. Some maybe predictable but others are like the abstract oil painting. You do not care what is in there as long as you like the taste. For them, being able to feed and satisfy their customers is all that matters.

Art is very significant in today’s generation. Since it has taken various forms, it has earned the respect of almost all the artists. Musicians respect their instruments. Painters respect their brushes, paints, and canvass. And, chefs respect their ingredients and utensils.

Art is significant because of the sense of fulfillment an artist feels every time he finishes a masterpiece.